The idea is for the 500 humans to form a human brochure across two weekends (in October and February), to show people how great Canberra is. We have to showcase Canberra via social media. There are four streams - family, art and culture, adventure and food and wine. Of course I am in the food and wine stream.
When I told my colleagues that I am going to Canberra, their reaction was "huh? Canberra?!". Much of the travel we do for work involves trips to Canberra. I am happy to see a new side to the city, and to help change peoples' perceptions about it as a place to visit for a holiday. And of course I am very excited to meet new people.
So next weekend I fly to Canberra to be a part of the Human Brochure campaign. I will be tweeting, Facebooking and Instagramming the heck out of Canberra. My partner in crime (no crime, honestly, we've signed a conduct disclaimer!) will be Tash - we met a few weeks back at the Other Film Festival and then had dinner last week. Tash tweets and Facebooks too. She is a seasoned travel blogger, so I expect between us, we will show you some really great stuff about Canberra.
You can follow the Human Brochure campaign on social media networks via the hashtag #humanbrochure
Thanks Australian Capital Tourism - I am so excited about this trip!