One of the big takeaways I got at the Problogger Event was that us bloggers are all content creators, and that it’s really easy to value-add onto the content we’ve already created (our blogs, duh!). Years ago, it was very expensive to create digital content, but now it’s become much cheaper, though quite a bit harder to get our content noticed.
I went to a couple of sessions that talked about content and product creation – a “launching your speaking career” with the very lovely Yvonne Adele (you may know her as Ms Megabyte) and Trevor Young (you may know him as PR Warrior) and also a session specifically about creating digital content, run by social media experts Ed Dale and Shayne Tilley (pictured below). Ed and Shayne said "Everyone has a product inside them that will help someone".
Here are my top five tips about digital content creation – the things that I will be doing, like right now:
1. Don't spend too much money on your blogs and digital products. There are apps that do stuff cheaply, and online communities to answer your questions. Shayne and Ed recommended Fiverr – where you can source experts to do stuff for you, for $5. You don’t need to learn coding for your blog when there’s an expert who can do this for you.
(Edit: I forgot to add - There was also talk of bartering of skills, so you don't necessarily have to pay the bottom dollar for a service that you believe is more valuable than $5.)
2. Take the time to learn about the things you are interested in and want to be good at. (I cant recall who gave this tip - it may have been said in another session. there was just so much to absorb at the conference!) I’ve changed my reading habits to include blogs and magazines to educate myself in start-ups and social media - my two faves at the moment are Collective and Monocle magazines. I've also bought a few books of wisdom. Ed and Shayne recommended Digital Publisher, which I have found on iTunes. And to think, five years ago I bought Cosmo and Cleo every month...
3. Podcasts are easy to create and distribute onto your blog and social media accounts. Shayne and Ed recommend the Auphonic app to create podcasts straight from your smart phone - no complex thingies needed! I've downloaded it to my phone and will have a play soon. I love podcasts and want to make my own!
4. Take your top 10 blog posts, copy and paste them into word, brand the document with your branding, and make the document into a PDF. You now have an eBook. You can sell this at your speaking events, or giveaway in exchange for email addresses/reader details. This was a tip from Yvonne-Adele and Trevor, and I would say it's my favourite!
5. “Don't be intimidated by others who have created content before you. It's creative carnage for everyone. Just do it.” Ed and Shayne were very passionate and encouraging. I’ve been thinking about value adding onto my blog for a while, especially through podcasts and ebooks, and now I know it’s not hard and nothing to be afraid of, I will give it a go.
What are your goals for your blog?
How are you learning new things?
Have you switched from reading trash mags to intellectual ones?