Dove Real Beauty Sketches Campaign - still highlighting that outer beauty is your most important trait.

 

I'm over at Kiki and Tea today discussing the Dove Real Beauty Sketches Campaign.

The heart of the message still focuses on outer beauty being integral to happiness and success. "It [beauty] couldn't be more critical to your happiness", participant Florence says. "I should be more grateful of my natural beauty. It impacts the choices we make in the friends that we make, the jobs we apply for, how we treat our children. It impacts everything", she says.

The Real Beauty ad tries hard, but the message still emphasises the importance of looking beautiful.

Read my piece here.

(source)